TRUTH-iness
A year of a Donald Trump presidency through Truth Social
It has been one year since Donald Trump took the Oval Office for the second time. A year marked by the bringing back of plastic straws, Liberation Day, and how could we ever forget, █████████ █████ ██████████████████.
But unlike previous leaders of the free world, in 2025 we had daily, stream of consciousness memos directly from President Trump that give us an insight as to what was weighing on his mind. And we have social media—and a never-ending lack of restraint from the President—to thank for that.
Truth
The current President famously utilizes social media to speak his mind. But on January 8, 2021, two days after the January 6 Capitol attack, Twitter permanently banned Donald Trump from the platform due to the “risk of further incitement of violence.”
When he was permanently suspended—but before he was un-permanently suspended—Trump had 88 million followers. As much of the world hoped the now former president would golf off into the sunset for his remaining years, he had other plans. Truth Social, a new social media site, would launch roughly a year after to tremendous fanfare rivaling even that of Clubhouse.
If one thing says success to most people, it’s making a million dollars. So when Truth Social reported in its 2025 Q3 report $973,000 in total revenue, that’s winning bigly! (Sure, it was slightly offset by a $54,800,000 million dollar net loss, but who’s counting?) And like Trump Steaks or Trump Vodka, the seal of approval comes directly from Donald Trump, so naturally the new town square became Truth Social.
And when I say town square, we are talking about a pretty small town. With just 6 million monthly users, you have to imagine most of them are there to follow just the President himself. For comparison, Facebook alone has more than 3 billion monthly users. And some of you might be thinking that 6 is bigger than 3 and if that’s you, the chart below could be helpful. (Also, Tumblr still exists and has 23x the number of monthly users as Truth Social.)
A Year of a Presidency
The following analysis is one year of Donald Trump’s second term in office. It begins January 20, 2025 and brings us to today, January 20, 20261. The data comes from Truth Social directly and via Rollcall.2 We begin with the sheer number of Truth Social posts (technically called “Truths”).
In his first year of his presidency, Donald Trump posted 6,606 times on Truth Social. Each Truth can be an original text post, media post with a video or image, links, or a ReTruth. (ReTruth’s name funnily enough is borrowed from Twitter/X’s “retweet” which is technically deprecated with the rebrand to X.)
As to which post type is most insightful, it’s up for debate. Perhaps the text posts like October’s unexplained “South Carerdddd” Truth hold the most meaning.
Or maybe it’s the President’s shared AI generated videos like that of himself flying a fighter jet dropping feces on No Kings Day protestors.
Or the many links in which Trump used his position to sell cologne or crypto ventures.
But Trump’s Truth Social presence has something for everyone.
When it comes to the many links Trump has shared over the course of a year on Truth Social, Fox News beat out every website (other than Truth Social itself where Trump frequently links to previous Truths of his and others as he seemingly does not quite understand or utilize the ReTruth feature of his own platform).
Trump has also shared multiple links to Amazon books authored by his family and allies trying to boost their sales which might seem a little odd if you believe The Atlantic editors when they wrote of Trump, “he appears not to read.”
24/7
While many people cannot quite remember the last time they were awake at 4a, Trump surely does. Trump’s former physician, Dr. Ronny Jackson told the people that the President regularly got between just four and five hours of sleep. (Though Dr. Jackson was later demoted by the US Navy for his “inappropriate conduct” as White House Doctor so he might not be the most trustworthy source.)
In the past year, Trump’s Truth Social posts collectively cover every hour of the day. And at 4a, he has made no less than 13 posts. The end of the “working day” is when Trump is typically most active, but he does not put his phone down easily at night.
Looking at Trump’s posting activity by day of the week, there aren’t any real days off. That being said, his golf vacation days appear to correlate to less time on his phone on Truth Social and there might be an argument that the three day weekend is common.
The most insight can be gathered from the 24 hour grid below for which every hour of every day of the week is accounted. Other than the obvious early hours of the day, you can find some other quieter-ish periods of the week where there isn’t a ton of Truth Social activity. For example, Wednesday evenings after 7p (as of publication) seem to be a time period that has escaped any large scale posting blitz attacking NATO allies.
It only takes one Truth Social binge to start to skew any given hour. For example, let’s take the top 3 days for the number of posts made by the President on Truth Social. December 1, 2025 holds the record with 168 posts followed by March 10, 2025 with 141 posts, and Christmas 2025 with 126 posts (including, “Merry Christmas to all, including the many Sleazebags who loved Jeffrey Epstein, gave him bundles of money, went to his Island, attended his parties, and thought he was the greatest guy on earth, only to “drop him like a dog” when things got too HOT.”)
Generally these high volume days include short bursts of Truths involving video, images, links, or ReTruths from others. The distribution over 24 hours for each of the mentioned days can be seen below.
The Text Posts
The Truth Social posts that seem to show us what’s really going on in the President’s head are those authored by himself: Text posts typed with his own hands without the aid of links, memes, or the words of others. The following section analyzes the “text only” posts which filter out [some of] the noise that 6,500+ posts brings.
Who Is Trump Thinking About?
Any president is surrounded by myriad experts and advisors guiding them to help manage and interact with domestic politicians, cabinet members, world leaders both friendly and foe, and many more individuals. In the past year, wars and conflicts have seemed often imminent, the administration is still embroiled in some questionable actions involving possible war crimes, the national guard and ICE have been deployed into US cities causing a lot of uproar. And the person the President has mentioned more than anybody else is…Joe Biden.
When the President feels passionate about something, we see a Truth Social post about it. It might be telling that the president has mentioned Jeffrey Epstein nearly 10x more than his Vice President.
When viewed over time—grouping posts into one of 52 weeks—trends, fascinations and annoyances of the President peek through. Elon Musk, at the beginning of Trump’s term an ally, proved to be a potentially dangerous thorn in his side…and the President has barely mentioned him since their falling out. Meanwhile, Marjorie Taylor Greene became a punching bag of the President once she began to criticize Trump strongly during the same period where Trump posted a lot about Jeffrey Epstein.
If you do a similar time-lapse using the names of other nations, you can tell when they become a focus of Trump. Iran because a Truth Social focus roughly a week before US strikes in the country. Venezuelan President Maduro’s capture date is clear below. Greenland apparently will be a focus on Truth Social in the days, weeks, and months to come. And despite a promise to end the Ukraine-Russia war on day one of his term, unfortunately it has become a constant during the President’s first year.
Similarly, a simple keyword search yields the same effect. The President began talking about peace a lot more after the Nobel Prize for Peace was awarded (to a woman who has since given the physical award to Donald Trump).
The Best Words
I'm very highly educated. I know words, I know the best words.
-Donald Trump, 2016
Donald Trump has a way of speaking like no other president in history. And that seems to carry over to his personal statements in the form of his Truth Social text posts. His Tremendous™ vocabulary in off-the-cuff remarks ports accurately to his Truth Social posts.
And when something is GREAT or maybe when something is a DISASTER, words and punctuation alone cannot convey the message. Sometimes you need to use the CAPS LOCK.
And for Donald Trump, that has happened in his text posts 257 times. This only makes up for less than 8% of his typed out Truths, so if it feels like it’s more than that, the ALL CAPS has actually worked to get our attention.
To end, below is a word cloud of some of Trump’s most frequently used words in his text posts. (For the interactive version, check out the link below in the image.)
THANK YOU FOR YOUR ATTENTION TO THIS MATTER.3
1/20/2025 12:00 EST - 1/20/2026 12:00 EST
This sign-off is used in 235 Truths (237 if you count the versions with typos)